In Assessing Its Primary Activities,an Airline Would Examine

question 32

Multiple Choice

In assessing its primary activities,an airline would examine

• A) employee training programs.
• B) baggage handling.
• C) criteria for lease versus purchase decisions.
• D) the effectiveness of its lobbying activities.

---

Definitions:

Opinion Leadership

The ability of an individual to influence the opinions or behaviors of others within a community or group, often due to expertise or social status.

Word-Of-Mouth Activity

The act of consumers providing information to others about products or services verbally or through digital channels, influencing perceptions and decisions.

Personal Influence

The effect an individual has on another's feelings, opinions, or behaviors through direct or indirect means.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.