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A CEO meets four times a year with about four other CEOS of large, but noncompeting, diverse global companies. This is an example of how to improve perceptual acuity.
Customer Recommendations
Suggestions or advice given by consumers about a product, service, or company based on their personal experience or satisfaction.
Share-Of-Wallet
A marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers.
Production Costs
The total expenses incurred in the manufacturing of a product, including materials, labor, and overhead.
Customer Loyalty Rate
A metric that measures the proportion of customers who repeatedly purchase from a brand over a specific period, indicating their loyalty.
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