Supplier Power Tends to Be Highest in Industries Where Products

question 80

True/False

Supplier power tends to be highest in industries where products are vital to buyers, where switching from one supplier to another is very costly, and where there are many suppliers.

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Definitions:

Market Segmenting

The process of identifying and targeting discrete groups within a larger market, each with its own set of needs, preferences, or characteristics, for more focused marketing efforts.

Standardization

The process of making something conform to a standard.

Commercial Aircraft

Airplanes designed and utilized for transporting passengers and cargo, operated by airlines and leasing companies.