Scanning the General Environment Would Identify Information on

question 44

Multiple Choice

Scanning the general environment would identify information on

• A)substitute goods.
• B)the aging population and ethnic shifts.
• C)customer and firm bargaining power.
• D)competitive rivalry.

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Definitions:

WIPO

The World Intellectual Property Organization, an international organization dedicated to promoting the protection and use of intellectual property across the world.

International Healthcare

The comparison, provision, and management of health services in a global context, including medical tourism and global health initiatives.

Patent

A grant from the government that gives an inventor the exclusive right to make, use, and sell an invention for a period set by Congress.