According to the Sleeper Effect Phenomenon

question 100

Multiple Choice

According to the sleeper effect phenomenon:

• A) the impact of persuasive messages diminishes over time
• B) people retain advertising messages when they see them right before going to bed and rehearse them in their sleep
• C) the impact of persuasive messages from low-credibility sources can increase over time since the message content becomes disassociated from the source
• D) people instinctively disassociate low-credibility sources from messages when they are paying less than full attention to the message

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Definitions:

Suburban Lifestyle

A way of living that typically involves residing in outlying residential areas of cities, often characterized by single-family homes and emphasis on community and family life.

Home Ownership

The state of having legal right and control over a residential property.

APC

The average propensity to consume, which is the proportion of income that is spent on consumption rather than saved.

Disposable Income

Financial allocations for households' spending and saving activities post-income tax deductions.