In 2014,Audi Introduced the Q3 SUV at a Base Price

question 21

Multiple Choice

In 2014,Audi introduced the Q3 SUV at a base price of only $32,500.And BMW,with its 1-series,is another well-known example.Such cars,priced in the low $30,000s,compete more directly with products from broad-line manufacturers like Ford,General Motors,and Toyota.This suggests that members of a strategic group can overcome ________ barriers and migrate to other groups that they find attractive if they are willing to commit time and resources.

• A) mobility
• B) competitive
• C) pricing
• D) cost

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Definitions:

Fixed Expenses

Costs that do not change with the level of production or sales activities over a short period.

Break-Even Point

The level of sales at which total revenues equal total costs, resulting in zero profit.

Break-Even

The moment when total expenditures coincide with total income, ensuring there is no financial loss or gain.

Monthly Dollar Sales

The total revenue generated from sales of goods or services within a specific month, expressed in dollars.