Some Marketers Avoid the Use of Humour in Their Advertising

question 50

Multiple Choice

Some marketers avoid the use of humour in their advertising because:

• A) humour can draw attention away from the product
• B) effective humour is difficult to produce
• C) humour can put the consumer in a good mood and increase liking of the ad
• D) humour compels the receiver to engage in counterarguing

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Definitions:

Product Differentiation

A marketing strategy that businesses use to distinguish their products from those of competitors through design, features, and branding.

Market Power

The ability of a firm or group of firms to control or manipulate prices in the market by controlling supply, demand, or both.

Monopolistically Competitive

A market structure in which many companies sell products that are similar but not identical, allowing for some degree of market power.

Short-Run Profits

Profits earned by a firm in the short term, often before all types of costs have been fully adjusted or realized.