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In order to assess consumers' emotional attachment to a brand,Ipsos-ASI identified a series of ______ that could be used to assess brands,such as social,outgoing,extroverted,spontaneous,and independent.
New-product Development
The complete process of bringing a new product to the market, from idea generation to commercialization.
Business Analysis
The practice of evaluating business needs, processes, and operations to identify improvements and solutions to business problems.
Marketing Strategy
Marketing strategy is a long-term approach outlining how a business will target potential customers and convert them into actual customers, integrating all marketing goals and policies.
Financial Projections
Estimates of a company's future financial performance, including income, revenues, expenses, and cash flow over a specified period.
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