Examlex
All of the following are steps in the development of a brand positioning strategy decision process EXCEPT:
Customer Services
Activities and support provided by a business to its customers before, during, and after a purchase to enhance satisfaction.
Lower Costs
The reduction of expenses associated with producing or offering goods and services, aiming to improve efficiency and profitability.
Image Building
The strategic process of creating, improving, or maintaining a positive public perception of a company, brand, or individual.
Marketing Information
Data collected and analyzed regarding markets, customers, competitors, and trends to support marketing strategy and decision making.
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