Pretesting of Finished Ads Can Consist of Each of the Following

question 36

Multiple Choice

Pretesting of finished ads can consist of each of the following EXCEPT:

• A) portfolio tests
• B) dummy advertising vehicles
• C) readability tests
• D) inquiry tests

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Definitions:

Libel

A written defamation which unjustly harms someone's reputation.

Public Figures

Individuals who are widely recognized by the public due to their positions, actions, or accomplishments, often subject to increased media attention.

Standards

Guidelines or criteria that are widely accepted and used to measure or ensure quality and consistency across various domains.

Free Exercise Clause

A component of the First Amendment to the U.S. Constitution guaranteeing the right to practice one's religion freely without government interference.