Under the DAGMAR Model,a(n)_____ Can Be Performed By,and Attributed To,advertising

question 51

Multiple Choice

Under the DAGMAR model,a(n) _____ can be performed by,and attributed to,advertising rather than a combination of marketing factors.

• A) functional communication change
• B) communications task
• C) marketing task
• D) advertising benchmark

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Definitions:

Genetic Predispositions

The inherent susceptibility to certain traits, behaviors, or diseases based on one's genetic makeup.

Classical Conditioning

A method of learning through the recurrent association of two stimuli; a reaction that starts with the second stimulus is finally instigated by the first stimulus alone.

Operant Behavior

Behavior that is controlled or influenced by its consequences, including rewards and punishments.

Generalization

The process of applying the response to a specific stimulus to similar stimuli, often used in learning and psychology.