Examlex
One example of a(n) ________ is the number of coupons returned or phone calls generated from the print ad.
Principal
The main party to a transaction, who has the primary responsibility, or in an agency relationship, the person for whom the agent acts.
Agent
A person authorized to act on behalf of another (known as the principal) in business transactions or other matters.
Transaction
An agreement or exchange between two or more parties that entails a transfer of goods, services, funds, or any other item of value.
Liable
Legally responsible or obligated to someone else under the law.
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