The Most Popular Method of Posttesting Employed in the Broadcast

question 11

Multiple Choice

The most popular method of posttesting employed in the broadcast industry for decades was:

• A) mall intercepts
• B) Starch recognition method
• C) Burke Day-After Recall method
• D) consumer juries

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Definitions:

Market

An arrangement or venue where parties engage in exchange of goods and services.

Positive Externality

A benefit that is enjoyed by a third-party as a result of an economic transaction or activity in which they did not directly participate.

Marginal Social Benefit

The additional benefit to society from consuming one more unit of a good or service.

Marginal Private Cost

The cost incurred by a firm for producing one additional unit of a good, exclusive of any external costs.