Successful Communications Objectives Must Be Measurable,time Specific,have Benchmark Measures And

question 50

Multiple Choice

Successful communications objectives must be measurable,time specific,have benchmark measures and:

• A) a specific market share goal
• B) be convincing to the sales force
• C) a well-defined target market
• D) be different than the previous year's objectives

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Definitions:

Unusual Gain

Gains that are not expected to recur frequently or regularly, arising from events not considered part of the ordinary activities of a business.

Annual Report

A comprehensive report on a company's activities, financial performance, and strategy, provided annually to shareholders and the public.

Allowance Method

An accounting technique used to estimate and prepare for the amount of accounts receivable that may not be collectible.

Uncollectible Accounts

Accounts receivable that a company does not expect to collect and thus writes off as a loss.