The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 25

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A) pictures may not attract attention to the product
• B) processing stimulated by the picture may be less controlled and less favourable than the processing stimulated by words
• C) pictures are always low in imagery value
• D) verbal is always more effective than nonverbal communications

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Definitions:

Synthesized

Produced artificially by chemical or biological processes.

Anabolism

The metabolic pathways that construct molecules from smaller units, involving energy storage.

Nucleotide

The basic building block of nucleic acids like DNA and RNA, consisting of a sugar, a phosphate group, and a nitrogenous base.

Monosaccharide

Simple sugar carbohydrate that cannot form any simpler sugar by hydrolysis.