Which of the Following Statements Describes How the Traditional Hierarchy

question 51

Multiple Choice

Which of the following statements describes how the traditional hierarchy of effects model can be used as a measure for advertising effectiveness?

• A) Consumers must pass through each stage before making a purchase.
• B) Awareness and recall are the most important measures of ad effectiveness.
• C) The stages of the hierarchy offer useful intermediate measures of advertising effectiveness.
• D) The hierarchy is not useful because sales are the only appropriate goal of advertising.

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Definitions:

Central Tendency

A statistical measure to identify the center of a data set, commonly identified by the mean, median, and mode.

Market Researchers

Professionals who study market conditions to examine potential sales of a product or service.

Preferences

Individual choices or selections from a set of available options, often reflecting personal tastes, desires, or values.

Respondents

Individuals who answer questions or provide data as part of a survey or study.