Each of the Following Is a Source of Guidelines for the Benefit

question 46

Multiple Choice

Each of the following is a source of guidelines for the benefit claim of the brand message found in the creative tactics suggestions of the R&P planning model EXCEPT:

• A) information of benefit
• B) number of benefits
• C) intensity of benefit claim
• D) repetition of benefit claim

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Definitions:

State And Local Levels

Refers to the tiers of government below the federal level, including individual states and their municipalities, counties, or townships.

American Business Interests

Economic and corporate activities pursued by American companies and entrepreneurs, often influencing domestic and foreign policies.

Executive Branch

One of the three branches of government, responsible for implementing and administering public policy enacted by the legislative branch and interpreted by the judicial branch.

Legislative Branch

One of the three branches of government, responsible for making laws. In the United States, it is composed of the two houses of Congress: the Senate and the House of Representatives.