A Widely Used Advertising Execution Style for Packaged Goods Products

question 78

Multiple Choice

A widely used advertising execution style for packaged goods products which attempts to portray a situation consumers might face in their daily lives is known as:

• A) dramatization
• B) slice-of-life
• C) slice-of-death
• D) a demonstration

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Definitions:

Navigation Bar

A user interface element that provides easy access to different areas or functionalities within a software application or website.

Form View

A display format in database applications that presents data fields for a single record onscreen for viewing or editing.

Postal Codes

A series of letters and/or digits appended to a postal address to assist in the sorting of mail.

Data Type

A classification identifying one of various types of data, such as integer, floating-point, Boolean, or string, which determines the operations that can be performed on the data.