Consumers Perceive Maytag Appliance as Dependable

question 56

Multiple Choice

Consumers perceive Maytag appliance as dependable.Consumers have assigned a _____ to the brand.

• A) product benefit
• B) spokesperson
• C) personality
• D) market rank

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Definitions:

Sales Orders

Sales orders are formal documents issued by a buyer to a seller specifying the products, quantities, and agreed prices for products or services the seller will provide.

Order Getters

Sales personnel whose primary responsibilities involve actively seeking out, engaging, and securing new clients or orders for company products or services.

Product Knowledge

The understanding and information a person has about a product’s features, benefits, and use, which can influence the effectiveness of sales and customer service.

Retailer's Inventories

The range of goods and merchandise that a retailer has on hand and available for sale to customers.