The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 25

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A) pictures may not attract attention to the product
• B) processing stimulated by the picture may be less controlled and less favourable than the processing stimulated by words
• C) pictures are always low in imagery value
• D) verbal is always more effective than nonverbal communications

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Definitions:

Average Variable Cost Curve

A graphical representation showing how the average variable cost of production changes as the quantity of output changes.

Marginal Cost

The augmentation in cumulative cost resulting from the manufacture of an additional unit.

Average Total Cost

The total cost of production divided by the quantity produced, representing the average cost per unit of output.

Scones

Scones are a type of baked good, often lightly sweetened and sometimes glazed, typically made of wheat, barley or oatmeal, and baking powder, and served with tea.