A Study Showed That the Use of Pictures Providing Examples

question 24

Multiple Choice

A study showed that the use of pictures providing examples increased message recall when:

• A) the pictures attracted attention to the product.
• B) the verbal information was low in imagery value.
• C) the pictures were low in imagery value.
• D) the consumer was loyal to a competing product.

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Definitions:

Short-term Memory

Refers to the capacity for holding a small amount of information in an active, readily available state for a brief period of time.

Long-term Memory

The capacity of the brain to store and retrieve information over extended periods, often throughout an individual's lifetime.

Procedural Memory

The type of long-term memory involved in the skill of performing tasks without conscious awareness of the learned skills, such as riding a bike.

Flashbulb Memory

Highly detailed and vivid memories of surprising and emotionally significant events, which seem to be recorded in one's memory almost as if by a camera's flash.