Which of the Following Statements Describes a Potential Problem Associated

question 10

Multiple Choice

Which of the following statements describes a potential problem associated with the use of indirect headlines in a print ad?

• A) Indirect headlines rarely generate interest or curiosity and thus motivate the reader to become involved with the remainder of the ad.
• B) Indirect headlines may not be provocative enough to get the readers' attention and offer a reason for reading the remainder of the message.
• C) Indirect headlines must always be accompanied by an engaging visual appeal in order to be effective.
• D) Indirect headlines only work when readers are already interested in the product or service being advertised.

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Definitions:

Business Owner

An individual who owns and oversees the operation of a small business or enterprise.

Original Owner's

Pertains to the initial proprietor or founder of a business or asset.

Entrepreneurship

Risk-taking behaviour that results in new opportunities.

Economic Independence

The condition of having sufficient income or wealth to live without having to depend on support from others.