Before Deciding to Use a Fear-Appeal Message Strategy,an Advertiser Should

question 71

Multiple Choice

Before deciding to use a fear-appeal message strategy,an advertiser should consider what level of fear to use in the message because:

• A) fear appeals have only inhibiting effects on consumer behaviour
• B) defensive reactions such as tuning out a message or perceiving it selectively may occur if the level of fear is low
• C) the message recipient may be motivated to act to resolve the threat if the level of fear is quite low
• D) a low to medium level of fear can attract attention and interest and may motivate the receiver to act to resolve the threat

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Definitions:

Succession Management

An approach to finding and cultivating new leaders to take over when existing leaders depart, retire, or pass away.

Future Leaders

Emerging or potential leaders who are being prepared through development and experiences to assume significant roles within an organization.

Business Growth

Business growth refers to the increase in size, output, or market share of a company, reflecting its success and expansion over time.

Competency-Based

An approach focusing on the specific skills and abilities required to accomplish certain tasks or jobs.