_____ Is Considered the Heart of a Print Ad but Is

question 75

Multiple Choice

_____ is considered the heart of a print ad but is often difficult to get people to read.

• A) The headline
• B) The subhead
• C) The body copy
• D) The logo

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Definitions:

Cookies

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website.

Tracking Apps

Applications designed to monitor and log the whereabouts or activities of a person or object, often used for health, fitness, or security purposes.

Data Mining

The process of analyzing large datasets to discover patterns, correlations, and trends, used to inform decision-making and predictions.

Consumer Profiles

Detailed descriptions of a target consumer demographic, including patterns, behavior, and preferences, used for marketing strategies.