The Use of Celebrities in Commercials Is Generally Based on the Source

question 2

Multiple Choice

The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process.

• A) expertise; yielding
• B) expertise; identification
• C) attractiveness; identification
• D) attractiveness; internalization

Understand the importance of continuous improvement philosophies like Kaizen in organizational settings.

Analyze the role of social media and aspirational labor in personal branding and employment.

Understand the concept of mass production in modern organizations.

Recognize the importance of employee participation in decision making for enhancing organizational productivity.

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Definitions:

Benjamin Franklin Close

A sales technique that encourages a customer to make a decision by listing pros and cons of purchasing a product or service, akin to Benjamin Franklin's decision-making method.

Assumptive Close

A sales technique where the salesperson assumes that the prospect has decided to purchase and moves forward with finalizing the sale.

Continuous-Yes Close

A kind of close whereby the salesperson develops a series of benefit questions that the prospect must answer.