Which of the Following Statements About Feature Appeals Is True

question 13

Multiple Choice

Which of the following statements about feature appeals is true?

• A) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
• B) Feature appeals are never used for technical and high-involvement products.
• C) Feature appeals can be used for advertising a product but not a service.
• D) Feature appeals never focus on attributes or benefits that are important to consumers.

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Definitions:

Benzodiazepines

Benzodiazepines are a class of psychoactive drugs used to treat conditions such as anxiety, insomnia, and seizures by enhancing the activity of the neurotransmitter GABA in the brain.

Tricyclic Antidepressants

Medications used primarily to treat depression and certain other conditions, working by increasing levels of neurotransmitters in the brain.

Selective Serotonin Reuptake Inhibitors

A class of drugs commonly prescribed to treat depression and anxiety by increasing the levels of serotonin in the brain.

Ritalin

is a medication primarily used to treat Attention Deficit Hyperactivity Disorder (ADHD) by stimulating the central nervous system.