Each of the Following Statements About an Advertising Message Is

question 41

Multiple Choice

Each of the following statements about an advertising message is true EXCEPT:

• A) advertising messages can be verbal or nonverbal.
• B) advertising messages cannot be primarily visual.
• C) advertising messages are generally put into a transmittable form that is appropriate for the channel of communication being used.
• D) the effectiveness of an advertising message may be determined by the impression or image it creates rather than the information it contains.

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Definitions:

Chunk

A term used in psychology to describe a unit of memory or information that is grouped together for easier recall.

Neurons

Specialized cells in the nervous system that transmit information through electrical and chemical signals.

Short-Term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.

Chunks

Units of information grouped together as a single unit in memory, making it easier to process and remember.