Some Marketers Avoid the Use of Humour in Their Advertising

question 50

Multiple Choice

Some marketers avoid the use of humour in their advertising because:

• A) humour can draw attention away from the product
• B) effective humour is difficult to produce
• C) humour can put the consumer in a good mood and increase liking of the ad
• D) humour compels the receiver to engage in counterarguing

Identify the elements of the marketing mix and their role in marketing strategy.

Understand market segmentation and the concept of customer value proposition.

Identify strengths, weaknesses, opportunities, and threats in different business scenarios.

Understand how a SWOT analysis can inform marketing decisions and strategic direction.

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Definitions:

Pulmonary Veins

The veins that transfer oxygenated blood from the lungs to the left atrium of the heart.

Oxygen-Poor Blood

Blood that has delivered its oxygen to tissues and organs and is returning to the heart and lungs to be reoxygenated.

Superior Vena Cava

Vein that delivers oxygen-poor blood from the upper body to the heart.

Oxygen-Poor

Environments or situations where the concentration of oxygen is significantly lower than the atmospheric levels, often creating challenges for aerobic organisms.