When Preparing Perceptual Maps,marketers Will Name the Vertical and Horizontal

question 10

Multiple Choice

When preparing perceptual maps,marketers will name the vertical and horizontal axes based on _____________.

• A) salient attributes
• B) consumers' salient beliefs
• C) previous response to advertising
• D) quality and price only

---

Definitions:

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Cultural Competency

The ability of healthcare providers and organizations to understand and effectively respond to the cultural needs and preferences of their patients.

Twelve Step Approaches

A set of guiding principles for recovery from addiction, compulsion, or other behavioral problems, originally developed by Alcoholics Anonymous.

Substance Use

Involvement in the consumption of drugs or alcohol, which could range from moderate use to substance abuse, depending on the context and behaviors involved.