Which of the Following Statements About Research Done by Advertising

question 61

Multiple Choice

Which of the following statements about research done by advertising agency about the use of humour in advertising is NOT true?

• A) Humour confuses awareness.
• B) Humour may aid name and simple copy registration.
• C) Radio and television are the best media for executing humour.
• D) Humour should not be used for advertising sensitive products.

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Definitions:

Auditory Cortex

The part of the brain that is responsible for processing auditory information, situated in the temporal lobe and critical for interpreting sounds and language.

Temporal Lobes

Sections of the brain located on either side of the head, above the ears, involved in processing auditory information and encoding memory.

Primary Visual Cortex

The part of the brain in which visual information is processed.

Visual Information

Data perceived through the sense of sight, which includes pictures, symbols, charts, and all visual media.