The Dial Soap Ad Campaign That Used the Slogan,"Aren't You

question 41

Multiple Choice

The Dial soap ad campaign that used the slogan,"Aren't you glad you use Dial? Don't you wish everybody did?" is a good example of:

• A) a mild fear appeal
• B) an irrational appeal
• C) comparative advertising
• D) a refutational appeal

---

Definitions:

Transactional Analysis

A psychoanalytic theory and method of therapy wherein social transactions are analyzed to determine the ego state of the communicator as a basis for understanding behavior.

Temperament Adjustment

The process of adapting or modifying one's innate personality traits or behavioral tendencies, often to improve interactions or fit better within a particular context.

Cultural Intelligence

The ability to relate to and work effectively across cultures, including understanding cultural norms, practices, and nuances.

Suppressing Emotions

Intentionally inhibiting one's emotional expressions or feelings, often to adhere to social norms or personal beliefs.