Trout and Ries Originally Described ______ as the Image Consumers

question 75

Multiple Choice

Trout and Ries originally described ______ as the image consumers have of a brand in relation to competing brands.

• A) unique selling proposition
• B) positioning
• C) inherent drama
• D) brand image

---

Definitions:

Budget Woes

Financial challenges or difficulties pertaining to managing a budget or expenditure.

Intentional Repetition

The deliberate use of the same word, phrase, or structure for emphasis or artistic effect in communication.

Audience's Ability

The collective skills, knowledge, or capability of a group of people receiving a specific message or content.

Audience Analysis

The process of examining and understanding the characteristics, expectations, needs, and preferences of the intended recipients of a message or presentation.