It Is Important for Marketers to Carefully Select Actors for Audio

question 26

Multiple Choice

It is important for marketers to carefully select actors for audio and video messages because:

• A) visuals may not match the voices of the actors.
• B) celebrities may require more money than the commercial is projected to bring in.
• C) incorrect associations may be made if the audience recognizes the celebrity from another ad.
• D) overexposure of the celebrity can strongly enhance the brand's message.

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Definitions:

Marginal Cost

The rise in overall expenses associated with the manufacturing of an extra unit of a good or service.

Average Cost

The total cost of production divided by the number of units produced, a measure of the cost per unit.

Cost Function

A mathematical model or formula used to express the total cost of production as a function of varying levels of output.

Production Function

A mathematical relationship expressing the maximum output that can be produced from a given set of inputs under certain technological constraints.