Which of the Following Statements About Feature Appeals Is True

question 13

Multiple Choice

Which of the following statements about feature appeals is true?

• A) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
• B) Feature appeals are never used for technical and high-involvement products.
• C) Feature appeals can be used for advertising a product but not a service.
• D) Feature appeals never focus on attributes or benefits that are important to consumers.

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Definitions:

Contingent Rewards

Incentives or rewards that are given based on the achievement of specific performance criteria.

Management By Exception

A management strategy where leaders only intervene in decision-making when performance metrics fall outside of accepted boundaries or standards, allowing for more autonomous operations.

Authentic Leader

A leadership style characterized by self-awareness, transparency, integrity, and a focus on building trust and credibility among followers.

Extrinsic Rewards

Rewards given to an individual from an external source, such as money, prizes, or recognition, serving as an incentive for achieving certain goals.