Which of the Following Statements Describes a Good Reason for Using

question 69

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

• A) Celebrities cannot draw attention to advertising messages in a very cluttered media environment.
• B) The respect, popularity, or admiration a celebrity enjoys may carry over to the product she or he endorses.
• C) Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
• D) Consumers may focus attention on the celebrity and not attend to the product and advertising message.

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Definitions:

Team Performance

The level of productivity and quality of work produced by a group working together towards a common goal.

Normative Decision Model

A theoretical model that prescribes how decisions should be made in organizations by considering different leadership styles and situational variables.

Situational Factors

External influences that can impact an individual's behavior or performance in various contexts.

Problem Variables

Elements or factors that can change and affect the outcome of a problem-solving or decision-making process.