Which of the Following Statements Is NOT a Reason for Why

question 73

Multiple Choice

Which of the following statements is NOT a reason for why marketers may use emotional appeals?

• A) The favourable feeling created by the appeal may transfer to the brand.
• B) Emotional appeals can create favourable mood states, which make consumers more receptive to an advertising message.
• C) Research has proven that emotional messages should be based on factual data.
• D) Emotional appeals can create feelings or images that are activated when consumers use the brand.

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Financial resources that individuals set aside during their working years to support themselves after they retire from active employment.

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Individuals or agencies that are tasked with collecting debts owed by individuals or businesses on behalf of a creditor.

Adult Learning Cycle

A model describing how adults learn through a sequence of stages, including experiencing, reflecting, thinking, and acting, tailored to their distinct learning needs.