In Order for a Creative Message to Be Considered a "Campaign

question 72

Multiple Choice

In order for a creative message to be considered a "campaign":

• A) there should be multiple executions
• B) it must be a new creative idea
• C) it needs to include many products in the mix
• D) it must be scientifically proven to have longevity

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Definitions:

Cross-Functional Teams

Teams composed of members from different departments within an organization, working together towards a common goal.

Self-Leadership

The practice of leading oneself including setting personal goals, self-motivation, and self-directed behavior.

Co-Acting Group

A collection of individuals working in the same space or organization who may not interact directly but whose actions affect each other.

Interdependence

The mutual reliance between two or more groups or individuals, where each is dependent on the others for success or achievement of objectives.