Which of the Following Statements About Effective Communication Is True

question 91

Multiple Choice

Which of the following statements about effective communication is true?

• A) Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communication.
• B) For effective communication, marketers must understand the meanings that words and symbols attach to consumers and how these words and symbols are interpreted.
• C) Effective communication is unaffected by the reception environment.
• D) Whether an ad is in black and white or in colour has no impact on how effectively the message is communicated.

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Definitions:

Mutually Exclusive

Two events that cannot happen at the same time, meaning the occurrence of one event means the other cannot occur.

P(A)

The probability of an event A occurring in a given statistical experiment or context.

P(B)

P(B) denotes the probability of an event B occurring in the context of probability theory and statistics.

Mutually Exclusive

Describes two events that cannot occur at the same time. The occurrence of one event means the other cannot occur.