The Type of Advertising Appeal That Has Received the Most

question 20

Multiple Choice

The type of advertising appeal that has received the most criticism for being in poor taste is:

• A) personal computer ads targeted at children
• B) fear appeals used to sell shampoos and deodorants
• C) humorous appeals used to make fun of people who are socially inept
• D) ads using sex and/or nudity

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Definitions:

Anxiety Disorders

Psychological disorders characterized by distressing, persistent anxiety or maladaptive behaviors that reduce anxiety.

Free Association

A psychoanalytic process in which the patient speaks freely to reveal the unconscious thoughts and feelings that might be causing psychological distress.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Carl Rogers

An influential American psychologist known for developing client-centered therapy and contributions to humanistic psychology.