Examlex
With its go anywhere for $69 ad campaign,Greyhound shows how inexpensively one can travel especially when compared to the cost of flying.Greyhound is using positioning by:
Business Clichés
Overused phrases or expressions in the business context, which often lack originality or impact due to their frequent use.
Cross-cultural Communication
The process of recognizing, understanding, and respecting cultural differences to improve communication between individuals from different cultures.
Credibility
The quality of being trusted and believed in, often based on reputation or evidence.
Concrete Words
Words that describe specific, observable things, people, or places, as opposed to abstract concepts.
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