A _____ Positioning Strategy Is Possible When the Brand Can

question 37

Multiple Choice

A _____ positioning strategy is possible when the brand can claim and deliver on the most salient benefits.

• A) end benefit
• B) central brand
• C) brand name
• D) product category

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Definitions:

Preschoolers

Children who are in the age group typically between 3 to 5 years old, just before they enter formal schooling.

Sir Frederic Bartlett

A pioneering psychologist known for his work on memory and cognitive psychology, particularly the concept of schema.

British Psychologist

A psychologist from the United Kingdom who studies the human mind and behavior through research and clinical practice.

Manufactured Memories

Memories that have been falsely created or altered, often through suggestion or misinformation.