All of the Following Are Results of the IAB Task

question 51

Multiple Choice

All of the following are results of the IAB task force formed to address issues surrounding Internet effectiveness measures EXCEPT:

• A) Identified technical procedures for accurately reporting when an ad impression had occurred.
• B) Developed accepted procedures for auditing the data which are different from those of traditional major media.
• C) Metrics were developed to determine the size of the target audience.
• D) Agreed upon guidelines for the disclosure of research methodology were put into place.

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Definitions:

Rewards

Benefits or compensation provided to individuals in recognition of their achievement, performance, or service, often used as a motivator in various contexts.

Desirable Consequence

An outcome or result that is favorable or wanted, often used a motivator or goal.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable outcome or stimulus strengthens the likelihood of a particular behavior occurring again.

Reinforcement Strategy

A method used to strengthen desired behavior by rewarding positive outcomes or penalizing negative ones to encourage a specific behavior.