DAGMAR Is

question 32

Multiple Choice

DAGMAR is:

• A) a model of advertising goal setting
• B) a model of consumer behaviour
• C) a method of setting sales objectives
• D) the most often used method of setting objectives

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Definitions:

Calculate

To determine or estimate a number or value after considering various factors or performing mathematical operations and equations.

Convert

To change something into a different form, function, or state.

Divisor

A number by which another number is to be divided.

Numerical Expression

A mathematical statement that includes numbers, operations, and sometimes variables, but does not contain an equality or inequality sign.