A _____ Positioning Strategy Is Possible When the Brand Can

question 37

Multiple Choice

A _____ positioning strategy is possible when the brand can claim and deliver on the most salient benefits.

• A) end benefit
• B) central brand
• C) brand name
• D) product category

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Definitions:

Equilibrium Level

The state in which market supply and demand balance each other, and, as a result, prices become stable.

Increase Unemployment

Refers to a situation where the number of individuals in a workforce who are without a job, and are actively seeking employment, rises.

Union Bargains

Union bargains involve negotiations between labor unions and employers on employment terms, such as wages, working conditions, and benefits for the workers.

Wages

Payments made to workers for their labor, typically in the form of money and calculated on an hourly, daily, or piecework basis.