Each of the Following Scenarios Is an Example of Repositioning

question 24

Multiple Choice

Each of the following scenarios is an example of repositioning EXCEPT:

• A) Tetley tea began associating its flavours to different moods a consumer might have prior to consumption.
• B) Molson re-introduced its Canadian Light brand as Canadian 67, to focus on the caloric content of the beer.
• C) Subaru Outback reversed sales declines by suggesting that consumers deserved to be outdoors more.
• D) Mercedes-Benz capitalizes on precision German engineering.

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Definitions:

Domain Names

Domain Names are unique names that identify internet sites and businesses on the internet and are used to access websites.

Discrete Pulses

Short bursts of energy or signals that are separated by time in a distinct, non-continuous manner.

Protocol

A set of rules or procedures for transmitting data between electronic devices, such as computers.

Bandwidth

The capacity for transmitting data over an internet connection, measured in bits per second.