Apple Computers Positioned Itself as User Friendly and Thus Gained

question 23

Multiple Choice

Apple Computers positioned itself as user friendly and thus gained an advantage over IBM.Apple used positioning by:

• A) end benefit
• B) cultural symbols
• C) brand name
• D) product user

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Definitions:

High-Level

Refers to abstract, complex or strategic thinking or reasoning that involves comprehensive analysis or synthesis of information.

Low-Level

Pertaining to basic or rudimentary aspects of a process or operation, often without involving complexities.

Autonomy

The quality or state of being self-governing; the ability to make one's own choices and decisions independently.

Concrete Goal

a clear, specific, and achievable target or objective that someone aims to reach.