Which of the Following Behavioural Objectives Is More Likely to Be

question 54

Multiple Choice

Which of the following behavioural objectives is more likely to be selected when a firm plans to increase its profit?

• A) Repeat purchase
• B) Brand trial
• C) Category trial
• D) Brand switching

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Definitions:

Basic Human Needs

Fundamental requirements that individuals need to live healthy and fulfilling lives, such as food, shelter, safety, and belonging.

Surface Statements

Expressions or remarks that only address superficial aspects without delving into deeper or underlying issues.

Paying Customer

An individual or entity that purchases goods or services from a business.

Internal Customer

An individual or department within an organization that receives services or products from another department or individual in the same organization.