Two-Way Communication Between a Brand and Its Consumers on Social

question 66

Multiple Choice

Two-way communication between a brand and its consumers on social media such as Twitter,Facebook and blogs are examples of a(n) _____ channel of communication.

• A) individualized
• B) nonpersonal
• C) personal
• D) verbal

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Definitions:

Kanishka

An emperor of the Kushan dynasty, renowned for his military, political, and spiritual achievements, and known for his patronage of Buddhism.

Hellenistic

Refers to the period and culture of the Mediterranean world and Near East from the death of Alexander the Great in 323 BC to the Roman conquest of Egypt in 30 BC, noted for the spread of Greek culture and influence.

Kushan Dynasty

An empire in ancient Asia, established by the Kushans, that played a crucial role in cultural exchanges between the East and West, particularly in spreading Buddhism.

Vedas

Ancient sacred texts of Hinduism, consisting of hymns, philosophy, and guidance on ritual.