Which of the Following Is NOT a Likely Problem for a Manager

question 28

Multiple Choice

Which of the following is NOT a likely problem for a manager who uses sales as a measure of advertising effectiveness?

• A) Sales offer little guidance or direction to those responsible for planning and developing the advertising program.
• B) There is often a long period between when advertising is run and when sales actually occur.
• C) Other marketing mix variables besides sales can affect sales results.
• D) The marketing and competitive environment have very little influence on sales.

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Definitions:

Simplify

The process of reducing an expression to its most basic form.

Evaluate

To determine the worth of a given expression.

Simplify

To reduce a mathematical expression to its simplest form.

Simplify

To alter a mathematical expression or equation to make it easier to understand or work with, often by reducing it to its simplest form.