According to the Criteria Outlined in DAGMAR,which of the Following

question 31

Multiple Choice

According to the criteria outlined in DAGMAR,which of the following is the best quantitative benchmark statement?

• A) "Win new customers and increase sales volume by 15 percent."
• B) "Increase the number mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
• C) "Increase awareness of the brand."
• D) "Increase sales revenue by 10 percent."

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Definitions:

Visible

Capable of being seen or readily perceived by the eye.

Contemporary Margin

A modern boundary or edge that separates trends, practices, or ideas.

Proofreading Quickly

The process of rapidly reviewing a text for errors in grammar, spelling, and punctuation before finalizing it for publication or submission.

One Read-through

The act of reading a piece of text from beginning to end with no interruptions.